The Power Grid that Connects Us All

Challenge

Help ODEC clearly explain what they do, who they serve, and why their work matters, using a story-driven approach that feels approachable for member-owners and the broader community.

Application

Partnered with ODEC's Communications & PR team to storyboard and concept an animated overview video. Built a motion-graphics narrative that balances human clarity with infrastructure scale, translating key facts into simple, visual moments.

Outcome

Delivered an animated explainer that communicates ODEC's role in generating, purchasing, and delivering electricity for 11 member distribution cooperatives across Virginia, Maryland, and Delaware. The piece highlights ODEC's commitment to reliable, cost-effective service and responsible environmental stewardship, while grounding the story with the scale of their impact: supporting more than 600,000 member-owners and reaching a population of roughly 1.5 million across 70 counties and 59,000 miles of distribution lines.