All Access Tour
I designed the logo for Immuta's All Access Tour (a three-stop global roadshow across New York, Sydney, and London) and executed assets alongside the in-house team and external contractors. The brief drew from music tour culture and Sister Corita Kent. The resulting system deliberately broke from Immuta's primary brand to communicate access and exclusivity, spanning a brand kit, social templates, city-specific landing pages, email templates, signage, and eight motion assets.
The creative brief was direct: draw from music tour and backstage pass culture. The visual reference given was Sister Corita Kent (expressive, graphic, screen-printed in feeling, alive). Identity decisions and creative direction were owned by the team.
My contributions were the AAT logo design and asset execution alongside the in-house team. The logo used stencil-influenced letterforms with a hand-crafted quality referencing screen printing and event poster design, built to convey an unveiling sensation rather than a polished corporate mark.
From there I worked with the team to produce the full creative suite across every format: social card templates, email templates, city-specific landing pages, signage, and on-site promotional materials. The system had to flex per city. New York, Sydney, and London each needed their own version without fracturing the identity.
The All Access Tour ran across all three cities on schedule, with the sub-brand identity and asset system holding consistently from New York through Sydney and London without a rebuild at each stop. The city-specific adaptations (landing pages, social cards, motion graphics) carried the same visual DNA while giving each event its own presence.
