Hydration Tour

I created a logotype animation for Lemon Perfect's Hydration Tour, using a liquid‑blob morphing technique to make the letterforms move like chilled lemonade in motion. Soft, rounded deformations and bouncy easing helped the mark feel sun-soaked and playful, like a summer sip, while subtle "sloshing" settles reinforced the product's refreshing, citrusy vibe. The result was a lively, animated logomark for promoting the nationwide tour that generated 100 million+ impressions.