Provisioning Updates
I ran video production for Immuta's three-month Provisioning Updates series: 15 assets across October, November, and December 2025. I scripted, recorded, edited, animated, and published every video, and built a repeatable system for distilling complex product features into something a CDO could follow in under two minutes.
I ran the full production cycle across all three months: storyboarding, scripting, editing, motion graphics, review, and publishing. I worked with the Brand and Content team to build the video framework, and with product managers and technical success managers to shape each narrative and record the demos. The framework set a consistent problem/solution/outcome structure, reusable UI callouts and transition patterns, and end frames that could be repurposed as GIFs or carousels without rebuilding from scratch. Each script was built around the business problem being eliminated, not the technical implementation. By the third month, production was running about 30% faster.
The October launch drove an 11.6% engagement rate on LinkedIn, nearly 2x the B2B benchmark, and the highest follower growth month of the year at +4.56%. By the third release, production efficiency had improved roughly 30% compared to the first.
