The Power Grid that Connects Us All
I partnered with ODEC's Communications & PR team to shape and produce a story-driven animated overview of what ODEC does and why it matters. After supporting narrative development and storyboarding, I designed, animated, and edited the full motion graphics piece. The explainer put numbers to ODEC's regional impact and gave their audience something concrete to hold onto.
I came in at the narrative stage, working with ODEC's Communications and PR team to shape the story before touching any design. The core challenge was sequencing: leading with human stakes first, then using infrastructure scale as support, so the piece felt relatable before it felt informational.
From there I storyboarded, designed, animated, and edited the full motion graphics piece end-to-end. The execution came down to three things.
The script moved between human clarity (why the grid matters to ordinary people) and scale proof (the reach of ODEC's cooperative model), alternating between them rather than front-loading either. Utility and grid concepts were rendered as approachable animated diagrams built for comprehension at normal viewing pace. Concrete metrics were placed at specific moments to ground the emotional message in something verifiable, rather than letting the numbers carry the whole argument.
ODEC adopted the explainer as their primary introduction to the cooperative for members, stakeholders, and general audiences unfamiliar with how regional power infrastructure works. The piece ran without revision. For something built to make a power grid feel worth caring about, that's the measure.
