Immuta Lounge
I designed and own the full motion and environmental system for the Immuta Lounge, a private brand activation space at Snowflake Summit and Databricks Data+AI Summit in San Francisco. That means motion graphics across 22+ screens mapped by sales play to three rooms, environmental signage, promotional materials, and art direction for the summit recap videos. The Lounge runs twice a year and gets rebuilt each cycle with updated product demos, room-specific content, and a new social strategy.
I developed the motion and environmental system from concept through production and own it across every event cycle.
Screen content is built as 10-15 second looping sequences across Immuta's four core sales plays (PBAC, Data Request Workflow, Agentic Data Access, and Comply), mapped to specific rooms and audiences. The Main Room runs Workflows, Apps, AI, and Connectors content. The Howard Room carries Customer and Partner Testimonials. The Entrance handles Speaking Sessions and wayfinding.
Beyond the screens, I designed environmental signage and physical touchpoints for every key moment in the space: welcome events, executive roundtables, hands-on demo sessions, and the Data Leaders Supper Club. I also produced all promotional materials (pre-event email assets, LinkedIn content, and social amplification) and art directed recap video production with an external videographer to keep the video work consistent with the in-space motion system.
The system gets rebuilt each event cycle. Updates include new product demos, revised room-to-content mapping, embedded QR codes, and a social strategy now centered on employee advocacy.
New business meetings at Databricks Summit 2026 grew from 14 to 41 in the 25 days leading into the event, nearly 3x. At Snowflake Summit 2026, meetings grew from 9 to 39 in the three weeks before. Ancillary hosted events across Databricks 2026 drew 531 RSVPs across four formats, from the Welcome Party to the Data Leaders Supper Club. In email, the subject line 'The Immuta Lounge is back at Snowflake Summit' outperformed a product-focused AI variant in an A/B test at 13.75% open rate. The name alone moved people to click.
